Survey music and media

Repertoire C6: Radio Traditionalists

Radio Traditionalists are represented in various age groups, and may be born in 1920 as well as in 1959. They constitute 22,2 % of the German population between age 14 and 93. Compared to other user types they only seldomly use audio technologies: Radio broadcasting is the major and nearly sole audio source in their everyday music listening. Typical devices for reception are analog radios, car radios and boomboxes. In addition, Radio Traditionalists only casually listen to CDs, vinyl records and audio tapes. Apart from internal device loudspeakers music is mainly emitted by TV speakers and HiFi or mono active speakers.

Further Audio Repertoires:

Repertoire C1: Versatile Audiophiles

Repertoire C2: Digital Mobilists

Repertoire C3: Selective Traditionalists

Repertoire C4: Selective Adopters

Repertoire C5: Versatile Traditionalists

Repertoire C6: Radio Traditionalists

This research project is funded by the German Research Foundation (DFG)
and operates within the Audio Communication Group of the Technische Universität Berlin.