Survey music and media

Repertoire C3: Selective Traditionalists

11,6 % of our participants may be described as Selective Traditionalists who are typically born between 1955 and 1975. The radio is the dominant audio source used at least daily by the members of this type. Rather occasionally used are CDs, audio tapes and vinyl records as well as free video streaming services (YouTube, Vimeo etc.) and Internet radio. Beside analog radio devices, car radio, hifi systems and boomboxes only a few Selective Traditionalists also use mobile devices such as laptops or smartphones to listen to music in everyday life. Headphones are very rarely used. When seldomly listening to to music it is more likely that internal speakers from TV or other devices or from the HiFi-Stereo are used.

Further Audio Repertoires:

Repertoire C1: Versatile Audiophiles

Repertoire C2: Digital Mobilists

Repertoire C3: Selective Traditionalists

Repertoire C4: Selective Adopters

Repertoire C5: Versatile Traditionalists

Repertoire C6: Radio Traditionalists

This research project is funded by the German Research Foundation (DFG)
and operates within the Audio Communication Group of the Technische Universität Berlin.