Survey music and media

Repertoire C5: Versatile Traditionalists

Versatile Traditionalists constitute the most prevalent audio repertoire with a total of 25,6 % of the over-14 german population. Most of their representatives are born between 1944 and 1964 and prefer the radio for music consumption. CDs are quite popular, too, among the Versatile Traditionalists. Furthermore and in contrast to other user types they still haven’t disposed of their music cassettes and vinyl records, which are used at least occasionally. Apart from analog radio devices music is played and received most frequently via car radios, hifi component and hifi compact systems. Eventually the music typically emanates from stereo hifi speakers, internal and active speakers.

Further Audio Repertoires:

Repertoire C1: Versatile Audiophiles

Repertoire C2: Digital Mobilists

Repertoire C3: Selective Traditionalists

Repertoire C4: Selective Adopters

Repertoire C5: Versatile Traditionalists

Repertoire C6: Radio Traditionalists

This research project is funded by the German Research Foundation (DFG)
and operates within the Audio Communication Group of the Technische Universität Berlin.